Why Chinese Matcha?
Cafes often ask us why we develop premium matcha from China instead of Japan. We do this because it allows us to deliver a great cafe product at a lower cost:
Same shade-grown and manufacturing process, but half the price.
Greater supply, lower cost
China has far greater matcha supply than Japan through the scale of its farms and number of industry professionals, along with comparable advanced harvesting and processing methods. This enables greater supply, reducing cost and price pressures.
To achieve a similar quality matcha to Japan, the price would be around double.
Growing Conditions
Zhejiang province's growing conditions, along with its advanced growing and processing techniques, produce great matcha.
The tea trees that grow the leaves for matcha are a combination of Japanese and Chinese originating cultivars.
Optimized for great cafe latte quality
Supply availability and growing conditions culminate in a brilliant cafe matcha product.
Matcha quality is defined by its color and taste profile. The quickest way to see quality is through how vibrantly green your matcha is. The classic high quality matcha look is a rich, dark green, 'Instagram worthy' color.
Check out our darkest forest green Omorie Emerald Ceremonial Matcha
