Omorie Matcha's 1kg organic matcha bag sells for $150. Comparable matcha from Japan would sell for over $225 in the current market, if in stock.
Quality
Matcha quality is defined by its color and taste profile. The quickest way to see quality is through how vibrantly green your matcha is. The classic high quality matcha look is a rich, dark green, ‘Instagram worthy’ color.
Growing conditions
Zhejiang province’s growing conditions, along with its advanced growing and processing techniques, produce great matcha. For a given price, the color difference looks considerably better and the taste profile stands its ground.
Availability and Price
China has far greater matcha supply than Japan through scale of its farms, the number of industry professionals, and its significantly more advanced harvesting and processing methods compared to those in Japan. To achieve a similar quality matcha to Japan, the price would be around double.